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Lexicon

  • Published on
    March 12, 2022

    What You Call the Thing Matters

    lexiconmarketing
    A common feature of unaligned teams is that they lack a shared language to describe the work they do.

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"There are many horizons that must be visited, fruit that must be plucked, books read, and white pages in the scrolls of life to be inscribed with vivid sentences in a bold hand.”

Osman Sheikh
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