As the term Product-Led Growth gained traction over the last couple of years, a common reaction from SaaS marketers was “isn’t this just offering free trials?”. 

Product Led Growth? Isn’t That Just Free Trials?

Starting in 2014, I’ve forwarded emails with nice things people say about me to my email inbox and added a “Win List” label.

Keeping a Win List

A quick overview of my journey building an AI Copilot for Salesforce.

Building an AI Copilot for Salesforce - Part One

Just as compliance requirements create opportunities for cybersecurity startups, the berth of medical data now available presents an opportunity for digital health startups to pursue a more efficient go-to-market strategy in a notoriously competitive and expensive space

Data as a Wedge in Digital Health Go-to-Market

Solving my own problem with an SMS bot to check suspicious text messages for phishing links.

A Simple SMS Bot to Check for Malicious URLs

In both music production and web development, I’ve often made the most progress when purposefully trying to replicate an existing piece of work. 

Replication as a Learning Method

A common feature of unaligned teams is that they lack a shared language to describe the work they do.

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Product Led Growth? Isn’t That Just Free Trials?

Keeping a Win List